At the SEMA Show in Las Vegas in November, Mickey Thompson Performance Tires & Wheels revealed their launch of an all-new brand identity, which included a makeover of their iconic logo and a fresh, edgy new look to reflect their vision for the company’s future.

“What you see here today is a reflection of Mickey Thompson’s passion and vision for the future, rooted in a long history of industry-leading innovation,” Chris Barbara, President of Mickey Thompson, told the media at the SEMA Show. “Today we are unveiling a refreshed brand identity,” continued Barbara. “But, we are not changing what defines our brand. We are solidifying our core beliefs, our commitment to deliver value to our employees, dealers and consumers each and every day. We also affirm our passion to be the best, to win, to stand on the gas.”

As part of the re-branding efforts, Mickey Thompson has completed and launched a brand new website to open 2017, featuring a high-energy look coupled with all of the information and the features customers are familiar with. The new site provides quick and easy access to their entire, extensive product catalog, including wheels and tires for the drag race, street, truck, and offroad markets, and provides a look inside the rides that rely on them, with a section for project vehicles, along with tech bulletins and product FAQ’s. If you need to find an M/T dealer near you, or want to read the latest news on the company and its customers, you can access all of that, as well.