Martin Senour Automotive Paint covers a wide range of markets, from collision repair to restoration to commercial applications. This year at the SEMA show Martin Senour’s Rod & Restoration Collection exhibited just how well its products can turn out. The company collaborated with Chris Carlson’s Custom Hot Rods and Luce Customs to design two jaw-dropping builds. Both were painted using the latest technologies from Martin Senour and were unveiled at the NAPA/Martin Senour booth.
The first car was built by Chris Carlson and his team at Chris Carlson’s Custom Hot Rods, a partner with Martin Senour for three years. Earlier this year, Carlson’s shop experienced a major fire and lost several cars and a one-third of its building. Thanks to the help received from Martin Senour, and a number of other generous sponsors, they were able to complete the car in time for SEMA.
The project was a gorgeous, custom ’49 Buick Sedanette. At the unveiling, Carlson told the crowd about the extensive customization performed on the car — such as chopping the windshield three and a half inches, custom fabricating bumpers, extending quarter panels, and more. To pull off all the compound curves, Carlson and his team used English wheels and other manual metalworking machines.
Following the Sedanette was Luce Customs’ 1964 Thunderbird, which has a significant amount of custom fabrication. Luce said much of the car was chopped, including the firewall, the entire interior, and a portion of the trunk. The Thunderbird’s body was mounted to the subframe of a 2000 Corvette chassis, had custom flooring laid, quarter panels extended 1 1/2 inches on each side, and hand-formed the entire interior of the car.
Both of these cars are absolutely stunning. They each serve as testaments to both Carlson’s and Luce’s workmanship, as well as the elevation of quality that only a fine paint job could provide.