SEMA 2024: Marshall Gay’s “Barbarric” 1971 Plymouth Cuda

The 1971 Plymouth Cuda is considered to be a visual masterpiece and one of the most iconic muscle cars ever produced. It’s hard to really improve how one of these cars looks, but the team at Salvaggio Design found a way. “Barbarric” is the name of the 1971 Cuda that Salvaggio Design built for Marshall Gay, and the car is HEMI-powered perfection.

Ragle Design and Sean Smith Designs sat down and created the concept of how Barbarric would look. From there, Salvaggio Design got to work and started putting a game plan together to make those sketches a reality. The stance that Salvaggio Design created with its custom chassis and a Detroit Speed 959 suspension helped make that happen. The custom bodywork and paint by Adam Krause locked in Barbarric’s look.

You can’t build a car named Barbarric without giving it plenty of horsepower. Under the hood of the Cuda, you’ll find a Dodge Direct Connection 426 cubic-inch Hellephant engine. This supercharged mill cranks out over 1,000 horsepower, and will easily destroy tires at the drop of a hat. The engine exhales through a custom Magnaflow exhaust. Behind the engine, you’ll find a TREMEC 6060 six-speed transmission that’s in charge of sending power to the rearend.

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The finishing visual touches of Barbarric are what make it look so subtle and powerful. Ogden Chrome took care of all the Cuda’s shiny bits. The carbon fiber parts were created by Brother’s Composites. HRE fabricated a great set of custom wheels that match the look of the Cuda. Gabe’s Custom Upholstery Interior made the inside of Barbarric look refined and luxurious.

Salvaggio Design really captured the essence of what a car named Barbarric should look like when they built Marshall Gay’s Cuda. This Plymouth has an intimidating appearance and has plenty of horsepower to back up its stoic name.

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About the author

Brian Wagner

Spending his childhood at different race tracks around Ohio with his family’s 1967 Nova, Brian developed a true love for drag racing. Brian enjoys anything loud, fast, and fun.
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