It’s a two-part equation when it comes to social media–on one end, the company wants to hear what its customers have to say, as well as communicate what the company wants to do; on the other end, the customer wants to know what the company has brewing, as well as provide suggestions for future developments.
For Energy Suspension, the company’s public relations investment into Facebook has paid off slowly since joining some years ago, but things are going to turn around quickly after word starts spreading about its new contest: the 5K Fan Challenge. From now until July 31st, the company is getting the internet wheels turning fast to reach 5,000 Likes and increase its fan base.
Ever since joining the social network in 2010, the company has learned first-hand just how important the direct engagement and communication with its enthusiasts can be. “From Civics to Camaros to F-150s, our Facebook fans are some of our best influencers,” states Michael Santacruz, Director of Marketing for Energy Suspension. “They give us good feedback on everything from product issues to product line expansion, and we’ve taken care of quite a few issues like this through Facebook.”
“We’re trying to bump our numbers up, yes, but we really want to gain true enthusiast fans, people who want to stick around and learn more about our product line,” explained Santacruz. “We would like to get to know these people and their feedback, so we can incorporate their issues and ideas to better serve the customer.”
The contest will reward one lucky, random fan who has shared posts made by the company on its Facebook page. Prizes include some terrific apparel and swag, including decals, a hat, and a T-shirt to show off your pride at the next event you attend. So find a few friends you think will dig what Energy Suspension has to offer, and get the word out about this cool contest before it ends.