Project Max Street Is Going To The 2022 SEMA Show

It’s hard to believe, but the first article about this 1966 Nova, Project Max Street, was published way back in 2010. It’s been a long road to completion, but we can see the light at the end of the tunnel. This classic Nova has been’s longest-ongoing project in the Power Automedia garage. After all these years of hard work, we’re happy to announce that Project Max Street will finally be completed and featured as a part of the Race Winning Brands‘ booth at this November’s SEMA Show in Las Vegas, Nevada.

Each year, thousands of attendees converge on the annual SEMA Show to see manufacturers, retailers, and automotive designers and builders. For many enthusiasts, the best part of the event is the ability to check out all the new products and completed project cars showcased in the automotive aftermarket industry. To say having Max Street be a part of the event is a huge honor for us would be an understatement.

“We are excited to wrap up Project Max Street and have it on display at the SEMA Show this year,” shares Power Automedia’s Director of Content & Consumer Marketing, Brian Havins. “This car is the pinnacle of a true high-performance street machine with a plethora of modern-day hot rod parts. Our team has done a fantastic job with this build, and it shows with every nut and bolt replaced on the ’66 Nova.”

As stated, it’s been a long road and Project Max Street began its journey in desperate need of a rebuild. When the car first arrived at the Power Automedia shop, it was powered by a traditional 350 small-block Chevy engine that, to put it lightly, needed to be replaced. Through the years that followed, Power Automedia has worked hard to turn this classic into a potent muscle car and the first item on the agenda was the addition of the Edelbrock/Musi 555ci big-block Chevy engine that is force-fed by a ProCharger F2 supercharger, while a TCI Auto 6X transmission capably handles the gear changes. Suspension duties are the responsibility of a Chris Alston Chassisworks G-Machine front suspension and a Detroit Speed & Engineering rear suspension is the perfect locator for the Moser Engineering rearend. To bring it all to a halt, a set of Wilwood brakes will do so with ease.

The plan is for Max Street to be driven as often as possible, so the area inside the car needs to be just as outstanding as the exterior. For that reason, the only choice was to reach out to the folks at TMI Products. To say the interior is functional, comfortable, and modern is an understatement. TMI supplied the brand-new Chicane II front seats in black with white stitching and accents to coordinate with the exterior design, along with a matching rear seat, headliner and new specially designed flat door panels to fit around the roll cage–and even a center console! Finally, when it came time to cover the seasoned sheetmetal, we reached out to Axalta Coating Systems. The Matte White paint brings this half-century-old build that much closer to being on display. 

Max Street is not quite ready for the street or strip, but you can stay tuned for more build updates on Max Street before the SEMA Show and if you happen to be attending this year, visit the Race Winning Brands booth (#22943) to see the completed build in person!

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Randy Bolig

Randy Bolig has been working on cars and has been involved in the hobby ever since he bought his first car when he was only 14 years old. His passion for performance got him noticed by many locals, and he began helping them modify their vehicles.
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