Cuda Designer John Herlitz’s 1970 Hemi Cuda Vert Is Up For Auction

1970 Plymouth Hemi Cuda ConvertibleWith its raw power, aggressive looks and a legend bigger than that of Hercules, the 1970 Plymouth Hemi ‘Cuda Convertible has become one of the most sought after muscle cars of all time. Its iconic, racing inspired appearance was inked by then 27 year old designer John Herlitz under the supervision of famed Chrysler chief Elwood Engel.

An interesting fact about the ‘Cuda’s design, is that Engel was initially unimpressed by it. However, it grew on him and after it was shown to Mopar brass, he preformed an indoor burnout in a prototype on the 3rd Floor of Building 128.

1970 Plymouth Hemi Cuda Convertible triple blackHerlitz, for his efforts, was presented with the greatest bonus of all time: this 1970 Hemi ‘Cuda Convertible. It’s just 1 of 14 Hemi ‘Cuda Convertibles built in 1970.

It was ordered with almost every available option and was given the triple black treatment which includes Plymouth’s Black Velvet paint. Under the hood is the legendary 426 Hemi which is factory rated at 425 horsepower.

However, in reality this motor is in the ballpark of 500+ horsepower. The Elephant is bolted to the 727 Torqueflite three-speed automatic transmission making this car one of nine Hemi Convertibles equipped the 727. The tranny is teamed with the Dana 60 rearend with 4.10:1 gears in the Sure-Grip differential. Some of her other options include the 26-inch radiator and front disc brakes comprising the A32 Super Performance Axle Package.

1970 Plymouth Hemi Cuda Convertible rear

The A21 Elastomeric Bumper Group added the color-keyed front bumper, chromed outside mirrors, a Shaker hood, a chromed luggage rack and Rallye wheels with Goodyear Polyglas GTs completing the exterior appointments.

It was lasted restored in 2002 by Cummins Restorations in Michigan and before that spent time in the hands of Mopar fanatic Carl Sable, British muscle car collector Carlos Monteverde and former chairman of Chrysler Finance, Darrell Davis. The 1970 Plymouth Hemi Cuda Convertible’s rarity has leads to a hefty price tag in the millions. Mecum estimates it will fetch $2,500,000 – $3,000,000 at the upcoming August 13-15th auction.1970 Plymouth Hemi Cuda John Herlitz

About the author

Josh Courter

Josh Courter is a Power Automedia freelancer with a serious passion for anything custom. Rods, classics, sleds, and even motorcycles provide inspiration for Josh along with his passion for automotive history.
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