For many car enthusiasts, the annual travel to Las Vegas for the Specialty Equipment Market Association (SEMA) Show is a highlight of the year, but as we all know, the long drive to get there for most is often just a means to an end. A new company, Pavement Pounder Events, is aiming to change that by turning the journey itself into the main event. The company just launched its inaugural Route 66 To The SEMA Show 2025, a curated road trip that invites participants to experience the legendary Mother Road on their way to the automotive industry’s biggest trade show.

Pavement Pounder Events was founded by Cole Quinnell, a longtime automotive industry professional, and is built on the simple mission to “Drive the cars we love.” The company, run by a team of event-marketing pros, plans to create an unforgettable driving experience for people who are passionate about car culture. Their vision is to pick an iconic destination each year and plot a course that brings enthusiasts together for an authentic road trip experience.

The first of these journeys will kick off in Pontiac, Illinois, following the historic path of Route 66 west. Participants will drive through small towns, stop at classic roadside attractions, and enjoy nightly meet-ups with fellow drivers. The entire trip is designed to celebrate the spirit of the great American road trip before arriving in Las Vegas for the opening of the 2025 SEMA Show. The concept has already gained some industry support, with Heatshield Products signing on as the presenting sponsor and major brands like TREMEC, Centerforce, and National Parts Depot also joining the Route 66 to the SEMA Show event.

With registration now open, this event offers a unique way for car lovers to make the journey to SEMA as memorable as the show itself. It’s a chance to get out from behind the screen and actually use the cars they love on one of the most famous highways in the world. Pavement Pounder Events’ new Route 66 To The SEMA Show is shaping up to be the ultimate pre-party for the industry’s main event. If you’re interested, go ahead and check their website for more information.