You want the chance for your name to go down in history, but all the time and effort required in doing so is a drag. This is the perfect contest for you! Dodge is currently using every last drop of their creative juices to make the next Viper better than the last.
Therefore, they are leaving the name of the new shade of blue on the 2014 Viper GTS up to you- the fans. The three best names will be selected and winner will be determined via online voting. Who knows you could end up with the next great color and go down in history right next to Grabber Blue.
All jokes aside, this marketing move is quite genius. The contest is currently getting gobs of attention which may help to push Viper sales to the next level via the internet spotlight. When a car costs in the neighborhood of $100,000 every sale will help!
In exchange for your creative genius, Chrysler decided to reimburse the winner with their very own trip for two to the 2014 Rolex 24 at Daytona. Maybe if you’re smooth with words you can talk the fine folks at Dodge into giving you a shiny new Viper too!
Even after skimming through the official rules we’re not quite sure what will happen in the event that more than one person comes up with the same winning entry. In any case, the contest is only on until October 24th so head over to SRT’s official website to submit your idea now! The staff here at Street Legal TV has ours in!
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