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Spotted on Hemmings, we came across a unique custom with some odd choices. Behold, a 1925 ‘Fedsel’ that meshes several design aesthetics into a single body.
For those who don’t know what a ‘Fedsel’ is, the build begins with a 1925 Ford Roadster pickup body, which serves as the shell. A frame is then fabricated and a 350 cubic-inch V8 mill and a 350 tranny are fitted into the engine bay.
Something looks odd with this build, do you notice anything strange?
The next step is cut and heavily modify a 1958 Ford Edsel hood and grill. The Inca Silver paint and plush red interior look great, but the Coca-Cola logo on the trunk lid is a weird choice. Even the taillight setup looks a bit out of place. This build honestly looks like a soda machine came alive as a car and this was the best it could do to make itself into a hot rod.
There is no visual continuity with this custom as it is smooth up front and short and abrupt out back. The proportioning looks odd as if something is missing.
The branding on the trunk lid as well as the taillights don't exactly fit with this custom.
To note, the Edsel was a planned production automobile from Ford that didn’t sell well with American consumers as it never gained the popularity that Chevrolets held during that time period.
The Edsel is associated with failure and could we call this build a failure? It sure is an oddity; it may be in excellent condition, but its appeal doesn’t hold the same value an unmodified Ford Roadster or Chevy Business coupe.
Whether it was the peculiar styling or poor craftsmanship, the Edsel has been forgiven, but not forgotten. What are your thoughts on this custom? Is it worth its $24,900 price tag? Feel free to comment below.
