Comedy is universal, or at least in most cases. Such is the case of this Dutch beer commercial, from the Centraal Beheer Achema company. The video was filmed in the USA, the Florida plates on the car, which is centerpiece of the video is a giveaway.
The video features two young men, arriving at a car show in a lowrider Thunderbird, a ’64 or ’65 T-bird would be our guess. Like so many car shows that we attend, they have a hard time finding a place to park. It would seem that while the signs indicate it’s a car show, this seems to be a bit odd. The classic cars are few and far between throughout the video we find plenty of new and late model cars, that are obviously not show cars. You begin to get the impression that something is amiss.
Finally after cruising around for what might have been hours, a spot is found, the problem is it’s under a fence. No problem at all actually, this is a time when having a car that can get low on demand really comes in handy. The car drops just about low enough to lay the frame, and then slides nicely under the fence and into what might be the last empty parking spot at the show.
We get to see a glimpse of a couple of cool cars, although we could only positively identify a 1960 Cadillac sitting in front of an old dining car converted to a trailer. We think this was intentional as you’re left to wonder, exactly what kind of car show these two are at.
Finding themselves in the grandstands, the former occupants of the T-bird hear the only spoken lines throughout the video as an announcer proclaims “It’s Biiiirrrrdie!”. The crowd starts doing the chicken dance and the two young guys from the T-bird seem to be enjoying themselves. We quickly find out where this is going however as Birdie is in fact Birdie the Monster Truck, and the T-bird has mistakenly parked in line with the cars that Birdie is about to crush.
We know this is an old gag, played out in movies and TV shows throughout the years, but an interesting and funny presentation nonetheless. It’s also intriguing that a company from the Netherlands would come here to tape such a commercial spot. We thought it was a cool use of American car culture on display for an international audience. Don’t worry, they don’t actually show the T-bird getting crushed either.