The great thing about media is that it compounds the inherent beauty of things–in this case the artistic talent of hot rod and kustom builders. In this day and age, film is a powerful tool to promote, spread awareness, and call attention to people, places, and things that deserve it.

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Patrick Gramm is the founder of Hollywood Finch Productions, a video production company dedicated to lifestyle coverage of various cultures. He caught our attention by sharing one of his latest sizzle reels from Squeeg’s Kustoms. We mentioned that he had done past work on a YouTube series called “Creating Customs.” One of the webisodes was a spotlight of Squeeg’s which was full of staff interviews and beautiful shots of hot rods–check it out here.

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For the film heads out there here are some credits and a couple details on the tools used during the production of this reel:

• Filmed and edited by Patrick Gramm
• Camera: Sony FS100
• Lenses: Sony 18-200mm F3.5/Sony 16mm F2.8 w/VCL-ECU Ultra Wide Angle Converter
• Motion Control: Cinetics Cinemoco Motion Control System
• Editing & Color Correction: FCP 7.x
• Color Grading: Adobe SpeedGrade CS6

Hollywood Finch Productions is Patrick’s new venture and Rod Authority was so impressed that we want to stay keen on his future work in order to share that with you when it becomes available. Patrick had this to say, “Hollywood Finch is my new production company, so new we don’t even have a website, yet.”

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The quality of his work speaks for itself and we’re confident that he’ll be producing some breathtaking video within as well as outside of automotive culture. Be sure to stay tuned for the next piece from Hollywood Finch Productions and a website update once its launched. Rod Authority wishes Patrick the best of luck on his new venture.