Video: New Dodge Ad Celebrates Forgotten Race Tracks

Laughing in the face of political correctness, Dodge continues to build up the buzz behind its revamped Durango SUV. The full sized SUV with three row seating and available 5.7-liter HEMI V8 engine is likely enough to make most tree huggers faint with frustration.

Dodge’s comment on the video itself sums up the Durango`s design result. “With crossovers trying to convince drivers that cars can be SUVs and with SUVs hiding out pretending to be minivans, the Durango commits to being a true SUV.”

The commercial opens with scenes from an derelict racetrack and draws a parallel between them and a loss of performance in the cars and trucks most people buy today. Of course. we’ll ignore the fact that Chrysler invented the despised minivan because of the more important issues that are surfaced.

Indeed, local racetracks are a dying faster than butterflies in a Force 5 hurricane, and even major facilities are not immune to the ongoing harassment of special interest groups. Getting the needed approvals to build a new track these days takes more financial resources and legal shenanigans than opening a new toxic waste dump.

Face it, any of those track that have closed aren’t reopening any time soon, unless they become strip malls. However, there is a portion of blame that must be laid squarely at the feet of racers themselves. When these tracks were in their heyday, racing was a family activity. whether you were competing or spectating.

Things have changed since then. Toterhomes have replaced tent trailers. Multi-level car carriers have replaced towbars and rented U-Hauls. Track food? Well, that’s remained pretty much the same, and so the proliferation of tailgate barbecues continues.

In the meantime, the Mom and Pop tracks that couldn’t afford to pave the camping areas and install RV stations closed their doors when nobody showed up. Mom and Pop moved to Florida or Arizona, but if Dodge has their way, they’ll be parking a new Durango in the driveway soon enough.

About the author

Don Roy

Don's background includes 14 years in the OEM and Tier2 domestic auto industry, as well as three years as Technical Editor of a muscle car enthusiast print magazine. He is a mechanical engineer by trade and completed his first project car when he was 16 years old - after rebuilding the engine in his bedroom. His hobbies include photography, film making and building the odd robot from time to time.
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