We love classic car commercials almost as much as the old Bud Lindemann car review videos. They showcase not only the cars of the time, but the style of advertising that spoke to people when the cars were new.
This commercial is a vintage beauty of a new 1971 Mercury Montego being compared to an undisclosed “1959 Car” that was the top seller in it’s day, which looks a whole lot like a ’59 Ford to us.
The spokesman, who has thinning hair and the voice of God, hammers the point home that the phrase, “They don’t make them like they used to” should not in any way apply to the new Mercury Montego.
He begins by comparing the cars side by side. For some reason the ’59 is dressed in a coat of gray paint that covers the entire car, windows and all. As the Montego pulls in he notes that the cars are the same size, and even the same cost, but that’s where the similarities end. He then goes on to mention that the Montego’s galvanized sheetmetal resists rust better than the ’59 does, it’s safer, steadier, and it’s engine is bigger and cleaner burning!
While we were surprised to learn that price of a new ’71 Montego was the same as that of a car 11 years older, we couldn’t help but feel like the reason the commercial was effective was due to the announcer’s forceful voice. We have the reason to believe that when that guy snaps his fingers, people move!