With all of the hoopla surrounding the new, “heritage-inspired” ’11 Charger lately, it’s not difficult to get sentimental over the classic Chargers of yore. Thanks to a healthy dose of “Bullitt,” “The Dukes of Hazzard,” and countless other movies over the years, it’s especially difficult not to have a sweet spot for the 2nd generation version; the 1968-1970 model.

While taking a break from bringing you the latest news and feature articles, we at powerTV like to browse YouTube for old school car commercials occasionally to reminisce, or at least in this case, watch clips from a time before some of us were even born. So much has changed in terms of marketing, styling, and just about everything else as far as how the world works in general since 1969.

Banking on the height of the popular spaghetti westerns of the late 1960’s, Dodge launched the 1969 “White Hat Special” editions of their lineup. Named after the old Roy Rodgers maxim that, “The good guys wore the white hats,” the White Hat Specials were more about the look and comfort than say, the more performance heavy R/T packages.

Vinyl tops, seats, light packages, wheel covers, and remote-controlled side-view mirrors were par for the course. The WHS package was also made available on Darts, Polaras, and Coronets in addition to the sporty Chargers. So take a trip down memory lane with us, and watch the clip below in which a mid-range ’69 Charger SE is featured along side some animated cowboys depicted in the Old West.