The pony car war is officially over. The Camaro is dead, the Challenger is history, and the Mustang is the last soldier standing on the battlefield. You would think being the only game in town would guarantee success, but the latest Ford Mustang sales figures tell a completely different, much sadder story. Instead of enjoying a monopoly on American V8 muscle, the Blue Oval is staring down the barrel of its worst sales year since the car debuted back in the ’60s.
The math is downright depressing for anyone who prefers burning gas to plugging in. In September alone, dealers only managed to hand over keys to 1,803 new owners. That is a massive 32 percent drop compared to the same time last year. Even though the third quarter saw a tiny, almost accidental statistical bump, the year-to-date numbers paint a grim picture. Ford has moved fewer than 33,000 coupes so far in 2025, a 10 percent slide from where they were last year. Unless every rental fleet in Florida decides to upgrade their inventory before Christmas, the Mustang is on track to record its lowest annual volume ever.
To make matters worse, the car that purists love to hate is absolutely cleaning house. The electric Mach-E—the crossover sharing the pony badge—is outpacing the traditional coupe by a humiliating margin. While the V8 and EcoBoost models sit on the lot, the battery-powered family hauler moved over 20,000 units in just the last three months alone. It seems the average shopper still wants a Mustang; they just want it to be silent, tall, and practical. It is a bitter pill to swallow for the diehards, especially since the Mach-E saw a 50 percent jump in sales while the coupe withered.
It is a strange situation for Ford, considering the rest of their lineup is printing money. The F-Series trucks, the Bronco, and the Maverick are all posting healthy gains. The Mustang is the only icon dragging the anchor. CEO Jim Farley swears the company is still committed to the Stang, calling it the best-selling sports coupe in the world, but titles don’t pay the bills if volume disappears. Rumors are already swirling about four-door versions or off-road variants coming to save the day. Whatever the plan is, something needs to change fast because Ford Mustang sales are fading into the rearview mirror faster than anyone expected.
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