Xceleration Media has expanded its video production department with the creation of a more than 5,000-sq.ft. studio in nearby Olive Branch, Mississippi.

The studio features four unique sets that can be used individually for installation, product spotlight, and interview videos. Three of the sets can also be shot as one large set for video projects with multiple elements.

XM Publisher Shawn Brereton hailed the studio addition as a boost to content creation capabilities for the group’s titles, including Drag Racing Scene, Street Rod Life, Power & Performance, OneDirt and Gearheads4Life.

“I’m excited about the ability to conduct interviews and create original high-quality content to feed our print publications and websites,” he said. “With the configuration of multiple sets, we will have the flexibility to do virtually any type of video work, large or small. The studio also makes it possible for us to show readers of our websites and magazines the nuances of a particular part and how to install it.”

Brereton added the new studio shows XM’s expanding commitment to both its partners and the end consumer in the automotive aftermarket.

“With the decline of brick and mortar speed shops, people have come to depend on video as the next best thing to actually having a part in their hand,” Brereton said. “I am happy we will be able to give them the information they need to make an informed decision before they buy.”

In addition to product-oriented videos and interviews, XM also has ambitious plans for producing original enthusiast shows that will be distributed online and via OTA networks. Stay tuned in the months ahead for upcoming announcements regarding these new shows.

XM’s latest video releases can be viewed at its YouTube channel, youtube.com/user/XcelerationMedia, as well as at DragRacingScene.com, StreetRodLife.com, OneDirt.com, PowerAndPerformanceNews.com, and Gearheads4Life.com.