Dana White’s trucks will take over the Barrett-Jackson auction stage in Las Vegas this month as two distinct eras of high-horsepower American pickups cross the block together.
Ram joined forces with the UFC and RealTruck to construct a pair of custom performance machines, timing the sale for the 25th anniversary of September 11. Every dollar from the winning bid funds educational scholarships for families of fallen military members and first responders through the Folds of Honor Foundation.
Barrett-Jackson’s Las Vegas auction will be September 10-12 in the West Hall of the Las Vegas Convention Center.
Leading the charge is a 2027 Ram 1500 Rumble Bee SRT. It is the first retail production example of the new widebody nameplate. Underneath the hand-painted Molten Red and Diamond Black finish, the SRT engineering team bolted a Direct Connection 3.0-liter supercharger onto the 6.2-liter Hellcat HEMI, pushing output beyond 900 horsepower.
A custom stainless-steel after-cat exhaust and 22-inch satin black wheels complete the aggressive stance. explains Tim Kuniskis, the head of American brands and North America marketing and retail strategy at Stellantis. “The 2027 Ram 1500 Rumble Bee SRT represents where we’re headed, while the Viper-powered Ram SRT-10 represents where we’ve been. Together, they celebrate American performance, American ingenuity and the resilient spirit that has carried this country through every challenge.”
Sitting directly beside that supercharged modern beast, a customized 2005 Ram 1500 SRT-10 brings legendary 10-cylinder muscle back into the spotlight. ProMotorsports worked alongside RealTruck to refresh this 500-horsepower Viper-powered regular cab with vibrant yellow-and-black paint, Alea leather seating, and rugged bed accessories.
The winning bidder takes home both of Dana White’s trucks as a single package along with VIP tickets to a future UFC fight. Lee Riser states, “This is how you build a legacy piece with a purpose and we’re excited to have this heavyweight added to our collaboration lineup.”
Taking home Dana White’s trucks will demand deep pockets when the auction block goes live inside the West Hall on Friday afternoon. This pairing fuses iconic American pickup history with extreme modern engineering to support families of everyday heroes. Because Barrett-Jackson waived all fees and commissions, every cent of the final sale price flows directly to noble charitable foundations.
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