Star Wars fever has swept the nation, putting millions of fans into a nerdtastic coma ahead of this week’s premiere of the latest chapter in the epic saga. With The Force Awakens hitting theaters on Friday, the merchandising and hype machine is in overdrive, which is a particularly apt description of this next Star Wars-related story.
On the heels of an ad campaign invoking Star Wars nostalgia, Dodge has transformed a trio of its high-powered sports cars into characters from the new movie. Would you succumb to the Dark Side for a Dodge Viper designed to look like villain Kylo Ren?
It’s a tempting offer to be perfectly honest, especially with a phalanx of Stormtrooper-looking Dodge Challengers and Chargers to go along with it. Donning the new look of the First Order Legion Stormtroopers, this Imperial squad will be roaming the roads of Los Angeles all week ahead of the big premiere.
More than just a trio of high-powered Imperial sports cars driving around, Dodge wants fans to get in on the action by posting their location to Twitter using the hashtags #Dodge and #TheForceAwakens. A quick check on Twitter shows that many users have done just that, feeding into the massive Star Wars hype machine that is dominating pop culture right now. We’re still hoping Dodge takes this movie tie-ins to the next level, perhaps with an “Imperial Package” for the Charger/Challenger, or a “Vader Series” Viper. Unlikely, but we’re sure a few fans would pony up for a chance to rep their Star Wars love on their daily driver.
Wouldn’t you?