In this day and age, companies have to try and appeal to consumers in new and exciting ways that go well beyond clever magazine advertisements or slick commercials. Instead, companies want consumers to become invested not just in the product, but the brand, following along faithfully with every status update and upload. Where once a single 30-second ad spot was enough to get your point across, companies like Pennzoil are investing into an entire video series in an effort to sell you their products.

For Pennzoil specifically, that means following up on the success of Airlift Drift, a 90-second spot that garnered nearly a million views on YouTube. Pennzoil has launched a slightly longer prequel, with the end goal of launching an all-new video series called JOYRIDE meant to highlight how Pennzoil products can improve your car’s performance.

It’s easy to see why Airlift Drift became an overnight viral sensation, as the sight of a Dodge Challenger Hellcat getting sideways through (and above) the capital of South Africa isn’t exactly a regular occurrence. It was such an unexpected hit though that it has fueled not just a prequel mini-movie, but launching a series that will follow a wide variety of automotive adventures across the globe.

“In 2016, we’re going on a few adventures like you’ve never seen before,” Pennzoil writes on its blog. “We’ll push the boundaries of what a car can do in all sorts of terrains and environments to truly illustrate the importance of motor oil performance. So climb-in, buckle-up, and reach for that overhead handle.”

The Airlift Drift Prequel is a great start, and we’re already looking forward to what else the auto oil company has planned.