Jeep’s Grand Cherokee SRT8 Comes Standard With Launch Control

Launch 3 Mopar muscle is bad-ass for 2013; of this we and Yahoo Autos have absolutely no doubt. In fact, this year has been the one in which we’ve seen the brand flourish in a way that we never have. Chrysler hasn’t ceased to surprise with their rad performance creations, but as Yahoo reports, their HEMI-stuffed, SUV is by far one of their most important milestones for the year.

Launch 2The whole HEMI-SUV dynamic changes even further, as there’s even one more feature that adds to the Grand Cherokee’s race-obsessed aura. For 2014, Chrysler’s performance team has made standard on all SRT8 Jeeps a launch control button that not only functions, but clearly spells out its purpose.

That’s because the new Grand Cherokee SRT8’s launch button is detailed just enough to be user-friendly yet simple. If a small “schematic” of a dragstrip Christmas tree isn’t enough to indicate to you that the HEMI Jeep means business, then how about the fact that Jeep and SRT’s new launch control gives the 5,000-pound SUV a perfect jump off of the line on every run?

Launch 1According to Cars.com reviewer, Aaron Bragman, the launch control button on the high-powered variant of the Grand Cherokee makes a huge difference in the SUV’s bottom-end performance, “Jeep rates the SRT Grand Cherokee at 4.8 seconds from 0-60 miles per hour, but I discovered that this is a conservative figure,” Bragman explains.

Aaron Bragman and others are astonished by the SRT Jeep’s phenomenal performance. The SUV’s full potential is realized when the late-model HEMI’s power is put to proper use, and Bragman discovered this for himself, “Using the SRT’s onboard software and a special launch button, I was able to consistently rip-off 4.5-second, 0-60 times,” says Bragman.

Besides Bragman, Chrysler themselves have verified the performance difference that the SRT8 Jeep’s launch button makes, as SRT engineers have claimed 0-60 times as fast as 4.2 seconds from the Jeep under optimal drive conditions. They say, “Don’t try this at home,” but do you think you can fight the temptation for a quick launch, especially when such a cool system is so easy to use?

About the author

Salvatore Alaimo

After graduating from California State University, Northridge, California, Sal Alaimo Jr. has continued with his passion of the automotive industry. Alaimo's been an auto enthusiast since his early years, and grew up learning about cars from his father, Sal Alaimo Sr. If its got a set of fat rear tires and 8-cylinders, Alaimo Jr. is all for it. Today, Alaimo Jr. brings with him a pool of enthusiasm and pride as a contributing freelance writer for Chevy Hardcore.
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