What better way to break in the new Turn5 facility than with a drift showcase featuring Formula Drift driver, Chelsea Denofa, and a non-traditional ribbon-cutting ceremony with Jeeps and Trucks? The growing e-commerce automotive aftermarket parts retailer held its grand opening of the new 90,000-square foot facility located in Paoli, Pennsylvania, a suburb of Philadelphia on Monday, January 8.
“This new corporate headquarters will help us accommodate more growth as we move forward,” said Andrew Voudouris, co-founder of Turn5 and its entities: AmericanMuscle.com, ExtremeTerrain.com, and AmericanTrucks.com. All three sites are devoted to late-model, popular vehicle brands, including Ford Mustang, Jeep Wrangler, and a new site specializing in domestic pickup truck products.
“We know what young vehicle owners want when it comes to vehicle customization,” Voudouris said. “We make it easy for them to buy through us and we also offer educational tools to help our customers make the right product selections.”
Utilizing various forms of online media, along with a strong social media presence, has allowed the company to connect with their customer base and build communities which inspire car enthusiasts.
Each site also has a YouTube channel dedicated to “how-to” product installation videos and industry news. Consequently, the new Turn5 location includes a state-of-the-art videography and photography area, a specific product development area, and a dyno bay r for testing engine performance. There are also sections of the building specially dedicated to project vehicle designing, building and detailing.
The new headquarters follows Turn5’s addition of a distribution warehouse located in Las Vegas, Nevada, opened in late-2017.
“Since we started this company, Steve and I have successfully identified gaps in the automotive aftermarket industry, and helped consumers fill those areas with what they’re looking for,” Voudouris said. “We’ve come so far from the original idea we set out to achieve more than 15 years ago.”
Left, Turn5 facility; Right, American Muscle studio | Turn5 photos