In 1973, Dodge was still trying to keep its performance image alive despite the early signs of significant market changes just barely over the horizon. The first Arab oil embargo, crushing emission standards, and insurance companies looking for more revenue all put the classic performance car market and its previously devout followers on notice.

By 1972, the engines that made Challengers serious contenders on the streets of America were for the most part no longer available. The A-block was now the big block, and 383s, 440s and the fantastic 426 HEMI were long gone.

The ’73 Challenger still looked ready for action but by this time it only ran skin deep. Horsepower was now measured as an SAE net figure and emission levels and mileage numbers occupied the engineer’s time as fully as all out performance once did just two years before.

Remember the E-body was simply a shortened derivative the bigger B-body. It was the only way Chrysler could afford to play in the lucrative pony car segment at the time and still offer a car that would accept the entire Mopar engine lineup, including the massive HEMI.

Consequently, these cars were bigger and heavier than most pony cars so by 1973, and with only small block power, they were at more of a disadvantage than their competitors. Even the E-body Barracuda was lighter.

After 35 years, Dodge thought it was time to wake up their sleeping giant and take on all comers once again. Just like before, the new Challenger is the off spring of another, grown up family member, the Chrysler 300.

Just like before the HEMI engine will do all the serious talking in this family. It proves once again that automotive design that comes from enthusiasm and passion radiates a spirit that just might live forever.

http://www.youtube.com/watch?v=JDS9UBuuIMo&feature=player_embedded