If you have ever wondered what it would be like to drive your new car around the big oval at Daytona International Speedway, you will soon be able to find out. The folks at Daytona and Chevrolet just announced a partnership, and if you order a new Chevrolet, your dealer will be able to offer you that opportunity. This new, exclusive delivery experience at the Speedway, is an extra-cost option that will be available later this year on select new-vehicle orders, through Chevrolet dealers in the U.S.
While details are still being finalized, customers who order the option can expect to get a tour of Daytona International Speedway, an on-track driving experience, a keepsake to commemorate the experience, and authentication that your new vehicle was in fact delivered and driven at the Speedway.
“Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible – starting with the most technologically advanced and most dynamic vehicles in the brands history,” said Alan Batey, president of General Motors North America, and leader of Global Chevrolet. “Beyond the vehicle, we are determined to deliver exceptional service through our dealers, and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway.”
The new Chevrolet Delivery Center will be located in the infield, adjacent to the Gatorade Victory Lane. The building will have the appearance of a neighborhood Chevrolet dealership. When you order your new car, you will be able to choose the option of having your vehicle delivered at DIS, or simply to your local dealer. Even as friendly as your dealer is, why wouldn’t you take possession at Daytona? We’re not sure what the cost of this exciting experience will be, as pricing of this option will be available at a later date.
“The Chevrolet Delivery Center is the type of elevated experience that guests visiting Daytona International Speedway come to expect,” said Daytona International Speedway President Joie Chitwood III. “This new offering complements the enhancements already made to the ‘World Center of Racing’ through the $400 million Daytona Rising redevelopment project. We’re looking forward to witnessing that first delivery later this year.”

Chevrolet and Daytona International Speedway (DIS) will offer an exclusive opportunity for Chevrolet customers to take delivery of their new vehicle at the Speedway, starting in late 2016. Select new Chevrolet vehicles will offer the option for delivery at DIS during the ordering process at U.S. Chevrolet dealers for an additional fee.
Corvette guys already have the available experience to receive their new Corvette at the National Corvette Museum in Bowling Green, Kentucky, and now we can all experience the same thrill, only ours is in sunny Daytona, Florida. The Museum Delivery option includes a private tour of the GM Bowling Green Assembly Plant, home of the Corvette, and the National Corvette Museum. The owner then takes delivery of their new Corvette from the museum showroom, where their own car is on display. The delivery process includes a personalized demonstration of their Corvette’s features, broadcast around the world via live webcam 24 hours a day. The Corvette Museum Delivery option is $990.
Batey finished with, “Chevrolet’s commitment to racing originated more than a century ago with Louis Chevrolet, and remains strong today, as we solidify our presence at the ‘World Center of Racing’ by partnering with International Speedway Corporation, Daytona International Speedway, and the Daytona Rising project.”