Rather disappointed that their marque – Pontiac – didn’t receive some of the goodness that other GM marques received, a group of Pontiac dealers in the Midwest put their money where their collective mouths were and created a 1-of-1 vehicle that probably should’ve been built.

What you’re looking at is not a concept from 1968, rather it’s a hybrid, of sorts, that we really like. The disgruntled dealers started with a 1968 El Camino chassis and cab, and then affixed the front end of a LeMans Safari station wagon onto the chassis. What they came up with is something that makes for a great conversation piece.

We found the “El Jefe” (roll with it, it’ll come to you) on Hemmings, with the back story from 2014 on how this awesome vehicle came to be. These days, we’re seeing all sorts of combinations on pickup trucks with Cadillac front ends, even Ford trucks with Lincoln front ends. But this is about the first time we’ve seen a Pontiac front end on a Chevy, and to be honest, we feel it’s a vehicle that would have done pretty well.

You can’t mistake the long nose of the Pontiac, but you can tell this is all El Camino behind the fenders.

Pontiac was well known for the Goat, a pumped up version of the Tempest, and it was also known for it’s tuna boat series of cars like the Bonneville. Later, the Firebird and Trans Am overshadowed most of the line, and even the LS-powered GTO didn’t really catch on as Pontiac had hoped. With Pontiac’s demise in 2010, fans of the Chief (now you get it, right?) were left with an orphan of a car. According to Hemmings, the seller’s description just about makes you think that this was an actual experiment from GM, but it was merely an exercise of ‘what if’ when GM didn’t do something that they probably should have.

“350 V8, A/T, PS, PWR Disc brakes, am/fm radio,Tilt Steering, Delco super lift and GM Trailer hitch. This sport truck is 1 of 1 Prototype constructed new in 1967 for presentation and review for production by Pontiac Motor Division President. It is believed to have been responsible for the introduction of the GMC Sprint. This truck shows to have only 34,000 actual miles and comes with original window sticker prepared for Pontiac, Original build pictures and the original newspaper articles.”

If you’re interested in this piece of should’ve-done-it-ness, you can head over to Hemmings and pick it up for a cool $49,000. Included is a genuine-looking faux window sticker, just so you can baffle the experts at your next Pontiac car show.