Editor’s Note: This is the final video in a series of videos created by Dodge to chronicle how Santa’s Sleigh – the Redeye Express – was built. In the spirit of the season, Power & Performance will share each video leading up to the Christmas holiday.
In this 30-second spot, one of the reindeer expresses his point of view on Santa’s new sleigh and what it will mean for him “downwind.” The Dodge campaign was created in partnership with Doner.
This video was created by Dodge for a series takes viewers behind the scenes of the “rebuild,” where Santa, Mrs. Claus, and the elves take inspiration from Dodge and overhaul his sleigh, the Redeye Express.
The Jolly Fast Man series features Dodge personalities Bill Goldberg, a professional athlete, NFL player, pro wrestler, and automobile aficionado as Santa and “All Girls Garage” host and automotive enthusiast, Cristy Lee as Mrs. Claus.
In the spirit of the season, Dodge has made the series available to view on the brand’s YouTube channel, Facebook, Twitter, and Instagram channels throughout December.
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