When we were at the SEMA Show last year, the folks at Jet-Hot High Performance Coatings had brought along a partial build of the “Double Down” all-wheel-drive ’32 Ford to get the imagination of showgoers up and running. This year, the project has reached 100 percent completion–it drove around Las Vegas before winding up here at the convention center–and aftermarket sales manager Cheryl Herrick couldn’t be prouder with the results.

“Our focus of this year’s show has been the roadster and how it can help shift people’s minds about how to use our coatings,” said Herrick. “So people wouldn’t normally think of using, say, our coatings as ‘paint’ to color the car, but we’re here to show that our products have more use than one when it comes to custom cars.”

On top of simply looking like a modern-day lakester, the Double Down’s coatings serve a dual purpose of aesthetic appeal and oxidation prevention. “As an open-air car exposed to the elements, it may appear to be pure metal, but our coatings are indeed there, looking great, and resisting rust at all times,” said Herrick.

For a vehicle that’s been more or less in-progress for more than three years, this hot rod has emerged as a testament to what happens when great minds think alike. Central to Double Down’s evolution has been the work done by Fuller Moto, who were able to reconcile the desire for the AWD system, quick-change differentials, and stock silhouette of the iconic hot rod. “Bryan Fuller and Bryan Heidt did a great job of taking something complicated and making it look simple and elegant, although it was much more than that,” said Herrick.

If the car proves anything, it’s that when ideas and passion come together, the results can be jaw-dropping and fantastic. To get an idea of how Jet-Hot’s products can improve your build, visit the company online or give them a ring with the contact information below.