Editor’s Note: This is the 7th video in a series of videos created by Dodge to chronicle how Santa’s Sleigh – the Redeye Express – was built. In the spirit of the season, Power & Performance will share each video leading up to the Christmas holiday.
The haul in Santa’s sleigh will include Dodge merchandise, like Hellcat sweaters and T-shirts, which means one elf’s Jack-in-the-Box may not make it in the bag. But no matter, it looks like this particular “jack” has been “jacked” by one of his co-workers!
Dodge fans can also get in on the reindeer action by purchasing a Hellcat Redeye Reindeer T-shirt and the Hellcat Redeye sweater shown in the spots on Dodge.com, with more holiday items to follow.
This video was created by Dodge for a series takes viewers behind the scenes of the “rebuild,” where Santa, Mrs. Claus, and the elves take inspiration from Dodge and overhaul his sleigh, the Redeye Express.
The Jolly Fast Man series features Dodge personalities Bill Goldberg, a professional athlete, NFL player, pro wrestler, and automobile aficionado as Santa and “All Girls Garage” host and automotive enthusiast, Cristy Lee as Mrs. Claus.
In the spirit of the season, Dodge has made the series available to view on the brand’s YouTube channel, Facebook, Twitter, and Instagram channels throughout December.