Motor Village of Los Angeles, CA, is Chrysler’s latest initiative in recapturing the Southern California market. Housed in a former Pierce-Arrow distributor’s facility, the updated showroom features vehicle ‘displays’ such as a Jeep in an outdoor scene, complete with rocks and trees.

As part of the Los Angeles Auto Show promotion, the latest models from Chrysler were showcased, including the Mopar Challenger ’10, the Challenger SRT8 392 Inaugural Edition and the 2011 Dodge Charger. The dealership’s focal point is a dramatic, five-story glass tower that will be used to display the company’s line of vehicles.

The four story building’s proximity to the I-110 will be put to immediate promotional use. Three roof-mounted LED billboards will display Chrysler brand messages to drivers on the Interstate.

Celebrations at the invitation-only opening of the facility were attended by Chrysler Group CEO Sergio Marchionne, Head of the Fiat Brand for North America, Laura Soave, and others. In conjunction with the Los Angeles Auto Show, Chrysler is showcasing six new or significantly revised models as part of their rejuvenation under the influence of Fiat.

Motor Village of Los Angeles is located at 401 South La Brea Ave, Los Angeles, CA 90036.