Imagine waking up in a luxury loft, grabbing breakfast overlooking a world-class racetrack, and then spending the day pushing your car to its limits on challenging curves designed by Formula 1 architects.

That vision drives Flatrock Motorclub, a new private motorsports community taking shape in the hills of Tennessee, aiming to redefine the car enthusiast driving experience. Located on over 900 acres just 45 minutes west of Knoxville, their $250 million development moves beyond just offering track time.

Founder and Knoxville developer Rusty Bittle conceived Flatrock as a premier destination merging high-performance driving with luxury real estate and resort-style amenities.

Bittle envisioned creating an “immersive world where automotive excellence meets unparalleled hospitality,” catering to affluent members passionate about both cars and comfort.

The club’s centerpiece naturally involves the asphalt: a demanding 3.5-mile, 23-turn road course. Flatrock enlisted the prestigious German firm Tilke Engineers and Architects, famous for designing top Formula 1 circuits like Circuit of the Americas, to craft the layout.

The track incorporates 127 feet of natural elevation changes, designed to challenge drivers of all skill levels while echoing the feel of nearby Smoky Mountains roads.

Complementing the track action, Flatrock focuses heavily on luxury off-track amenities. The club expects its highly anticipated luxury member lofts, blending contemporary design with motorsports themes, to begin opening within the next few weeks.

Beyond the track, Flatrock prepares to open its first phase of luxury member lofts within the next few weeks, offering trackside accommodations.

Construction continues on a large 28,000-square-foot clubhouse, planned as the community’s central hub with dining, a spa, and a pool deck; Flatrock targets completion for this facility by the end of 2025.

While the initial Founding Member spots filled quickly, Flatrock confirms other membership levels remain available, providing different tiers of track access, driver coaching options, and social event participation.

Looking ahead, the club also plans to add dedicated on-site vehicle storage, a boutique hotel, and an events center to the property in the coming months.

While Founding spots are filled, the club confirms other membership opportunities remain available, offering varying levels of track access, coaching, and social benefits.

Forget just track days – Flatrock Motorclub clearly aims to be an exclusive lifestyle club. It combines a professionally designed circuit with luxury amenities, creating a unique community for performance car owners in Tennessee.