LIQUI MOLY is a German manufacturer of motor oils, additives, and car care products. Founded in 1957, the company has become one of the leading brands in the automotive industry, supplying its products to car owners, workshops, and racing teams worldwide.
In recent years, LIQUI MOLY has been actively involved in motorsports, sponsoring various racing events and teams. One of its most significant partnerships is with Formula 1, the highest level of international open-wheel racing, which attracts millions of viewers around the globe.
LIQUI MOLY has been a partner of Formula 1 since 2019, and the new contract for the 2023 season marks the fifth consecutive year of the collaboration. As an “Official Partner” of the racing series, LIQUI MOLY will receive significant exposure through trackside signage at 18 out of 23 races this year.
The brand will benefit from both physical and virtual advertising, meaning that its logo will be displayed on trackside banners, screens, and LED boards, as well as on digital platforms such as the official Formula 1 website and social media channels.
The partnership with Formula 1 is an essential part of LIQUI MOLY’s marketing strategy, as it allows the company to showcase its products to a global audience and strengthen its brand awareness. According to Günter Hiermaier, the managing director of LIQUI MOLY, Formula 1 is the pinnacle of motorsport in terms of international character and publicity.
Moreover, LIQUI MOLY’s involvement in motorsports goes beyond sponsorship deals. The company also provides technical support to racing teams, developing high-performance oils and lubricants that can withstand the extreme conditions of competitive racing.
LIQUI MOLY’s partnership with Formula 1 is a significant step for the brand, as it provides a unique opportunity to reach millions of potential customers worldwide. The company’s commitment to innovation and quality has made it a trusted partner of racing teams and car enthusiasts alike, and its involvement in motorsports is a testament to its expertise in the field.