Chrysler has been on a new product blitz for the last couple of years, and they’re only recently started slowing down. And by slowing down we mean introducing new cars every few months instead of every few weeks, as that is how it was starting to feel there for awhile. But with the New York Auto Show, Chrysler showed that it has every intention of continuing to steal market share from competitors with what is arguably the best lineup of vehicles they’ve ever sold.
Leading the charge for Chrysler this year wasn’t a halo car like the Viper, Challenger, or even the Charger. Nope, the big news for New York was the all-new Dodge Durango, which we already covered in-depth here. To summarize though; the 2014 Dodge Durango is bigger, bolder, and comes with a wide slew of options that will let you customize the hell out of it.
There was also a very large SRT display, which goes along with Chrysler’s plan to spin the SRT name into its own sort of “sub brand,” of which the Viper is the cornerstone car. That explains why the new SRT Viper TA (or “Track Attack”) was featured in such a prominent position, dominating the entire SRT display and making it impossible to miss in its Crusher Orange paint scheme. For a more in-depth look and more live shots of the Viper TA, check out our full coverage from the show.
But that wasn’t the only car at the SRT booth, not by a long shot. Also on hand was the Dodge Challenger SRT8 392, the Dodge Charger SRT8 Super Bee, and the Chrysler 300 SRT8. These three cars form the core of the SRT8 lineup, though the Jeep Grand Cherokee SRT8 was conspicuously absent.
A shame, because that has always been a highlight of our trip. But hey, we did get a Viper, Challenger, and a whole bunch of Chargers, so we can’t complain too much.
Over at the actual Dodge booth was another Charger, this one an R/T Daytona model is an eye-grabbing blue paint scheme. Chrysler also once again set up their Mopar Garage, showcasing all the components that you can buy to bring the Mopar Garage into your home.
There were also other variations on the Chrysler 300, including the S model and the limited-edition John Varvatos models. There was even a Chrysler 200 S…but you don’t really care about a reworked Sebring, do you?
All told, Mopar was out in full force for the New York Auto Show, though there was one conspicuously absent car; the new Dodge Charger SRT8 392. This aesthetics package for the Charger SRT8 was big news last week, and we were hoping to see it roll on stage alongside the Durango. Alas, there was no sign of it anywhere on the floor. What gives Chrysler? Guess it couldn’t make the trip from California (where it debuted) to New York in time for the press days.
Even without the 392 Charger on the floor though, the Mopar display is one to be reckoned with. New York, you belong to Chrysler now.