Ford has been on top of muscle car sales since the release of sixth generation (2015 – present) Mustang, but recent June 2017 sales figures revealed that it has been surpassed by the Dodge Challenger, leaving the Camaro by far the worst selling of the three and marking the first time ever the Challenger has been at the top of the food chain. In fact, Mustang sales are down 36 percent compared to the same time frame from last year. Meanwhile, despite all the hype behind the ZL1 1LE Camaro and its monumental Nurburgring run, sales are down as well lagging behind last year’s sales by 5.6 percent (though we likely haven’t seen the sales of the ZL1 1LE reported yet).
Granted, Mustang sales have been falling for the last three months, but perhaps the recent surge from the Challenger will push both Ford and Chevy to step their games up. In fact, the recent sales figures for the Dodge Challenger mark its second best sales month of 2017 and 6th best over all. Dodge has accomplished a monumental feat and can now claim the title of the “best selling muscle car in America”, recalling its peak during the 1970s.
What does this mean for the Chevy Camaro? A dismal figure of 4,691 units sold in June, while still respectable, puts the pony car at over 1,000 unit behind the Mustang and nearly 2,000 behind the Challenger. The Camaro still holds the number 2 spot in 2017 year-to-date sales, but the gap is quickly being closed by the Dodge Challenger. The Camaro’s decline may be chalked up to the drop in sales due to the new model year release of the 2016 Camaro, which wasn’t able to bring in as many converts as had initially expected. Time will tell, but it’s going to be a long road for the Camaro to “challenge” for the title of best selling muscle car again.