The Chevy Camaro. For decades, it’s been considered to be a symbol of American muscle, a rival to the Ford Mustang, a car that’s shown up in countless events, movies, and even in songs. But right now? Its future is toast. Rumors are swirling that plans for the next-generation Camaro have hit a major roadblock inside General Motors.

According to the folks over at GM Authority, who cite sources inside GM, the business case for a seventh-generation Camaro was recently presented to the company’s executives. And it didn’t go well. Apparently, the whole proposal was “blown apart” because the projected sales and profits just weren’t adding up.

This news comes after Chevrolet killed off the sixth-generation Camaro in 2023. Sales had been sliding for years. Back in 2018, they sold almost 51,000 Camaros in the US. But by 2023? Only 31,028. That’s a huge drop, and it’s clearly making GM think twice about building another one — especially since fifth-gen Camaro sales were so robust. The fact than the all-new Mustang is also selling poorly had to give GM’s executives another reason to shoot the proposal down.

Now, Camaro fans have been through this before. Remember when they axed the car back in 2002? It took eight long years, but the Camaro did come back, bigger and better than ever, in 2010. So, this isn’t necessarily the end of the road. A GM insider reportedly told GM Authority that the Camaro is “still in play.”

But what would a new Camaro even be? There’s been talk of an electric Camaro, maybe a “fun-to-drive” EV. GM President Mark Reuss has said the Camaro will stay a car, not become an electric crossover like the Mustang Mach-E.

Right now, the Ford Mustang is the last traditional pony car standing. Dodge killed the Challenger, although they’ve brought back the Charger name on a two-door that is roughly the size of a ’68 Charger (which might give GM some ideas). The first batch of new Chargers are electric, but a twin-turbo inline six will be coming later in this model year.

For Camaro loyalists, this is a gut punch. The Camaro’s a legend, and the idea of it disappearing again is hard to swallow. Will GM find a way to make a new next-generation Camaro work?

Or is this the beginning of the end for another iconic muscle car? The future is uncertain, and right now, all Camaro fans can do is wait and hope for the best. We’d love to hear your thoughts on this one.