Much more than Chevy or Ford guys, the hardcore Mopar enthusiast takes the legacy, the history and lore of the Mopar brand far more to heart than any other brand loyalist. That’s not to say a guy with a ’68 Camaro doesn’t love his car as much as a Mopar guy, but there is a distinct difference in the unbridled passion that most Mopar fans have versus the others. You’ll find more Mopar fans who’ve named their kids after cars, engineers and racers than Chevrolet.

At times, it feels like Mopar itself isn’t aware of this as much as they should. It’d be like Paul McCartney purposely refusing to play at least one Beatles song ever again. (Listen Pauly, we’re here because of The Beatles. It’s not like Wings really packed ’em in. Play “Hey Jude” and nobody’ll get hurt.) Mopar’s acknowledgement of its fanbase ebbs and flows, but recently, Ma’ Mopar has come out with some pretty cool little items that help set the record straight.

It’s a little-known fact that Mopar has archives dating back to the nineteen-teens. Every scrap of printed media, internal communications, official announcements and inner-office memos have all been cataloged and alphabetized. That is, only recently. The crew at Mopar undertook a four-year program to catalog, scan and digitally retouch each of these documents. While this might not sound all that earthshaking to you, just keep reading.

Offered as a “print-on-demand” box set, Mopar will print a comprehensive package of reprinted and honest-to-goodness 100% replicas of the original dealer booklet, owner’s manual, Mopar service manual, and media booklet of whatever car you own – at least, in its original form.

Mopar had both a 1969 Dodge Charger and 1970 Dodge Challenger box sets on display at this year’s SEMA booth. Flipping through the pages was like stepping back in time. Moreover, each box set comes with a CD-ROM of the Parts Catalog available for your particular car as well as official Mopar Data Book containing all of the hardcore serviceable information a mechanic would need in 1970 to repair your original ride.

Tentatively priced around $300 or so, the box set is an awesome idea for the Mopar enthusiast who thinks he’s got everything he needs for his car. This is really an impressive offering from Mopar and a true testament to the brand’s loyalty to its loyal followers.