The internet was set ablaze on June 25th, 2019 as several news sources, including Fox News, published reports stating Chevrolet’s staple musclecar, Camaro was to be discontinued yet again. Since the first article was written, several of the news outlets have altered their stories and titles to reflect changes in their reporting.
As it turns out, GM has not canceled the popular Camaro program, but they have postponed it. Sam McEachern, author of the article, The Seventh-Generation Chevrolet Camaro Has Only Been Delayed for GM Authority states, “A new report alleged that the seventh-generation Chevrolet Camaro has been canceled, but we have now received new intel indicating the car has actually just been delayed. The report cited unnamed sources who said the seventh-generation Chevrolet Camaro has been shelved. It’s not that GM is abandoning the Camaro nameplate altogether, though, but has rather delayed the introduction of the seventh-gen car until further notice.”
Motor1.com reached out to General Motors for an official statement on this matter; GM had the following to say: “While we will not engage in speculation, we will remind you of our recently announced updates coming to the Camaro lineup this fall. An all-new LT1 model will provide customers V8 power with the design and affordability of our LT trim. The award-winning SS model will feature a new front fascia from the Camaro Shock concept. All of our updates are customer-driven to improve the car and its driving experience.”
Unfortunately, this official statement doesn’t give us any insight into what is to come for the 2023 Camaro. It does, however, give us some information on an update for the sixth-gen, which are, again, “customer-driven.”
According to gmauthority.com, the 2023 seventh-gen Chevrolet Camaro could be upgraded to the Alpha 2 or VSS-R platform. It was slated to be a front-engined, rear-wheel-drive vehicle in either a compact two-door coupe or a compact two-door convertible. The expected engine combinations are a turbocharged I-4, naturally-aspirated V-6, turbocharged V-6, naturally-aspirated V-8, and a supercharged V-8 with, either a 6-speed manual or a 10-speed automatic.
If you look at the pony car sales numbers for 2018, it not that surprising that GM would delay the production of the 2023 units. According to Motor1, in 2018 the Ford Mustang was the top-selling model by a considerable margin, with 75,842 cars sold for the year even though Mustang sales were actually down 7.4-percent compared to 2017. The Dodge Challenger came in second place with 66,716 Challengers sold, an increase of 3-percent compared to 2017. The Camaro came in last with only 50,963 sold, a 25-percent drop from 2017. The Camaro gained a new frontend for 2018 but was received with some harsh customer criticism, leaving GM scrambling to fix the problem.
We expect that General Motors will keep a close eye on the sales of all three pony cars over the next couple of years. If GM can somehow gain ground back on the competition, we see no reason why they would kill the Camaro again. The question is, will it be an uphill battle for GM or will the redesign easily win back consumers?