In a new Cadillac advert entitled The Daring: No Regrets, the American automaker capitalized on audiences anxiously awaiting Oscar results on Sunday evening. The 60-second spot offered the idea of bold innovation coming from unconventional sources in the realms of film, fashion, technology, and other realms, showcasing the meager origins of said innovators along with their extraordinary achievements.
These luminaries serve as a setup for the debut of the all-new and long awaited Cadillac CT6, the automaker’s new full-size luxury sedan that GM hopes will reinstate Cadillac as “the standard of the world” that it once was. We’re then asked “How dare a 112-year-old carmaker reinvent itself?” and a CT6 is seen cruising along an urban street.
While our glimpse at the CT6 is admittedly brief and only skin deep, it’s difficult to see the new car as a total reinvention of Cadillac fundamentals at this point, as it shares a number of styling cues with the current CTS that (while handsome, in our opinion) are themselves an evolution of a design language that Cadillac has been following since before the turn of this century.
Of course, we’ll hold out judgment until we can get a closer look at the new car, which will reportedly benefit from light weight body construction and offer drivetrain options ranging from a 2.0-liter turbocharged four cylinder mill all the way to a new twin-turbocharged V8, making the inevitable VSport and V variants of the CT6 of particular interest. Audi S8 fighter, anyone? Stay tuned.