The “Topper” package was one that could be added to the base model ’71-74 Charger and included a myriad of options including a Rallye dash, whitewall tires, and a (wait for it) vinyl top.

The intent of the package was to spruce up the ultra base model Charger to give buyers a hint of the sporty Charger look without having to pay the sporty price. We’ll admit that the video quality is a little spotty in the commercials below, but like most of you we’re absolute suckers for vintage car commercials.

The ’71-through-’74 Chargers were the third generation released by Dodge. It was a complete restyle over the popular 1968-1970 lineup up and featured a new grille with optional hidden headlights and a fuselage style body. 1971 was the only year that the Super Bee was added into the Charger lineup, and after ’71 the Super Bee was discontinued.

Like most cars in the muscle car era, the early ’70’s was the end of the “hot” performance options, including the legendary 426 HEMI. Only 63 1971 Chargers were built with the HEMI, and the elephant engine disappeared from the lineup in 1972. On the plus side, Richard Petty has stated on multiple occasions that the third gen Charger was his favorite race car of all time as it was good on short tracks, super speedways, and road courses.