Images: AmCar Guide

Pontiac lovers will undoubtedly know the story behind this amazingly-cool and exceptionally rare ’65 Goat. As part of a nation-wide marketing campaign, Pontiac – trumpeting their newly minted partnership with Hurst Performance – arranged to give away a specially-built ’65 Hurst-equipped GTO. Equipped with over 28 factory options, the GTO was covered head-to-toe in special Hurst Gold body paint, Hurst mag wheels, and even featured a gold-plated Hurst Shifter. Beneath the hood was a Tri-Power 389, 4-speed manual gearbox, Pontiac’s top-of-the-line suspension package, close-ratio power steering, power brakes, and interior dressings.

The special GeeTO Tiger came with the venerable 389 Tri-Power stump-puller as well as over 28 other factory options.

The campaign was a contest wherein participants had to listen to the song “GeeTO Tiger,” featured on a special album recorded by “The Tigers,” and count the number of times the word “tiger” was mentioned and write a 25-word paragraph on why you’d like to be the winner of the grand prize GTO. Then 19-year-old Alex Lampone won over the judges with his letter, earning the muscle car. Lampone reluctantly sold the Pontiac after a few years to the new owner who actively drag raced the GeeTO Tiger during the late 60’s, and did so rather successfully, winning nearly every race he entered.

Inside, the rare specialty-built '65 GTO featured a woodgrain wheel, white vinyl bucket seats and door panels and oddly-unique gold-plated Hurst 4-speed shifter.

Eventually, the gold GTO was sold to GTO enthusiast and collector Jim Urban. Jim held on to the GTO the longest – for 30 years – and restored the Pontiac back to its current and original condition, before selling the Goat to the other GTO collector. Seeing as there is only ONE of these rare gold-on-gold ’65 GTO’s, this could be one of the rarest, and arguably, one of the most desirable Pontiac GTOs known to exist.