By now most of America knows that Sunday night’s blowout Super Bowl game between the Seattle Seahawks and the Denver Broncos ended with a blowout in favor of the Seahawks. The one-sided affair allowed viewers to focus on what really mattered: all of the awesome commercials for a wide variety of crazy products. But for our money, one of the best commercials by far came from Chrysler, who turned to none other than Bob Dylan to help sell the 2015 Chrysler 200.
While some might question the relevance of America’s Bard in today’s society, we think Bob Dylan was the perfect spokesman for one of Chrysler’s most-important new cars.
The two-minute long commercial, called “America’s Import”, had to follow-up the critically-acclaimed “Imported from Detroit” commercial starring Mr. Marshall Mathers himself, Eminem. The commercial struck the right balance of American nostalgia and pride, wrapped around a car that only made a few brief appearances in the entire commercial. This piece was more an introduction to the Chrysler 200, than a real attempt to market it.
Perhaps that is why the commercial came across as so heavy and well-done, especially during a night where well-done commercials are a dime-a-dozen. But in turning to Bob Dylan, has Chrysler basically admitted that its cars aren’t aimed at younger people anymore? After all, how many people under 35 saw that commercial and could only say “Huh?”