Video: Chrysler CEO Donates Custom SRT Viper To Sons Of Italy

italian-viper-3Ever since Bob Lutz retired from General Motors, America has been lacking a mouthy auto executive whose off-the-cuff remarks can rile up an entire industry. Thankfully, Chrysler-Fiat CEO Sergio Marchionne, a natural-born Canadian who was raised in Italy, has stepped up to the plate in an attempt to rile up the plebeians. His recent derogatory remarks regarding Italians certainly left the CEO feeling a bit bashful and apologetic.

No wonder Sergio decided to donate, rather than keep, the special one-off SRT Viper that the Chrysler performance division built for him. The Viper Club of America reports that Marchionne gave the Viper to the Sons of Italy Foundation as recompense for his colorful remarks.

If you ask us, Americans, not Italians, should have been upset at Sergio’s remarks. When discussing the upcoming Alfa Romeo 4C, Sergio said that it had to have a “wop” engine, a derogatory term for Italians. Of course he also dissed American motors, as he said an Alfa with an American engine would be a “shlock product.” Whatever, Sergio.

To sooth over those ruffled Italian feathers, SRT put together a white Viper with black vapor-chrome wheels, custom interior touches, and even the Italian flag colors running down the leather seats. Even the Viper GTS has the Italian colors ingrained, and the Viper will be auctioned off to support the Sons of Italy charity, which represents Americans of Italian descent.

A custom $100,000 American supercar for an off-color remark? Seems a but like overkill, don’t you think?

About the author

Chris Demorro

Christopher DeMorro is a freelance writer and journalist from Connecticut with two passions in life; writing and anything with an engine.
Read My Articles

Hot Rods and Muscle Cars in your inbox.

Build your own custom newsletter with the content you love from Street Muscle, directly to your inbox, absolutely FREE!

Free WordPress Themes
Street Muscle NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Street Muscle - The Ultimate Muscle Car Magazine

We'll send you the most interesting Street Muscle articles, news, car features, and videos every week.

Street Muscle - The Ultimate Muscle Car Magazine

Street Muscle NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Street Muscle - The Ultimate Muscle Car Magazine

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...



Classic Ford Performance

Street Rods

Classic Chevy Magazine

Street Muscle - The Ultimate Muscle Car Magazine

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...

  • Classic Ford Performance
  • Street Rods
  • Classic Chevy Magazine

Street Muscle - The Ultimate Muscle Car Magazine

Thank you for your subscription.

Thank you for your subscription.

Street Muscle - The Ultimate Muscle Car Magazine

Thank you for your subscription.

Thank you for your subscription.

Loading